Mud
Moonlight Mansion is a streetwear brand that originated in Germany. Gleb Bondarenko has worked with Moonlight Mansion since the brand's first creative campaign. In spring 2024, Moonlight Mansion prepared a cargo denim drop.
To support the collection launch, Gleb Bondarenko directed a photo & video campaign. It was produced in various locations across Belgium to showcase the range of the Kargo collection.
Styling and unique locations drew the attention of a new audience. This has been reflected in increased engagement and media coverage, solidifying Moonlight Mansion's position in the streetwear market and setting a new standard for future campaigns.
The MUD campaign strengthened Moonlight Mansion's visual DNA while introducing innovative ideas that enriched the brand's positioning.
